SAMS Norway is a business cluster focusing on the development of systems for sustainable autonomous transport solutions on land and water. We are a national non-profit member organization, that works closely with our members to reach common goals within the field of mobility. In 2018, SAMS Norway became part of the ARENA programme – a three-year cluster program owned by Innovation Norway, SIVA and the Norwegian Research Council.

The development of autonomous mobility solutions is already happening within most forms of mobility. Autonomous mobility can create great positive social effects – under the condition that it is utilized wisely. We believe that the Norwegian society together with Norwegian businesses are in a strong position to put autonomous mobility in systems to ensure such a positive effect, and that Norwegian businesses can take international market positions. We are also convinced that this can only be done through cooperation and co-creation. SAMS Norway offers the tools and network to ensure that we together can achieve a significant value creation in Norway.

Our mission

As an ARENA Cluster SAMS Norway has the following visions and missions:

SAMS Development

Run an offensive and export-oriented development of autonomous systems for a global market.


Contribute to build attractive test arenas for autonomous systems in order to develop, test, verify and certify new solutions.

SAMS Standardization and Safety

Participate in the development of international standards and safety regulations to secure Norwegian interests.

SAMS Community

Develop and maintain a good and coordinated cooperation between the cluster, its members, ministries, agencies and the society in order to create good conditions for further Norwegian business development.

SAMS Cluster Development

Implement and coordinate activities that will contribute to build and strengthen a robust cluster. To develop a strong cooperation environment and a knowledge sharing culture is central to achieve this goal.

Board of directors

Svein-Olav Torø, Chairman of the board

Managing director at Kongsberg Innovation

Hans Peter Havdal, Board member

General Manager at Semcon Norway

Jan Olaf Willums, Board member

Owner of Inspire Invest

Paal Iver Aamaas, Board member

Senior Advisor at the University of South-Eastern Norway

Hans Richard Petersen, Board member

Co-Founder & VP Sales / Marketing at Sensonor

Ketil Olaf Paulsen, Board member

Technical Director at Kongsberg Maritime, Marine Division

Jenny Susanna Simonsen, Board member

Director of Operation and New Mobility

Beathe Kvamstad- Lervold, Board Member

Spcial Advisor at SINTEF

Thomas Stang, Board Observer

Regional Manager at The Research Council of Norway

Arne Borgersen, Board Observer

Business Cluster Advisor at Innovation Norway

Trine Magnus, Board Observer

Næringsrådgiver Buskerud fylkeskommune Utviklingsavdelingen

Our members